Investments
Alliance Foods
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Alliance Foods is currently the sole franchisee for the KFC brand in Eswatini under a franchise agreement with KFC (Pty) Limited (“KFC”). KFC is a subsidiary of Yum! Brands Inc., a listed company on the Nasdaq Stock Market in the USA. Yum! is one of the world’s largest restaurant companies and the KFC brand has grown to be the world’s most popular chicken restaurant chain around the world. KFC is truly a global Mega Brand. KFC aims to be Relevant, Easy and Distinctive. The brand has been investing in innovation technology and enhanced restaurant formats. KFC is a leader in the industry’s contribution to the professionalism of management, innovation with cutting edge process of preparing food effectively and efficiently. Alliance Foods has ambitions to own and operate KFC’s not only in Eswatini but also across the SADC region.
Ngwane Mills
In 2015, Greystone invested in Ngwane Mills, a monogastric and ruminant animal feed manufacturer. Ngwane Mills owns and operates a fully automated Buhler plant in Matsapha and has been in operating since 1991. Ngwane Mills t/a Feedmaster sells the majority of its products in Eswatini however does export specific lines to neighbouring regions. The Feedmaster brand is one of the oldest and strongest brands in the Eswatini feed market.
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In 2023, in a bid to diversify its product offering, Ngwane Mills concluded the strategic acquisition of a number of assets within the poultry value chain including one of Eswatini's largest broiler farm and chicken abattoir operations.
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Ngwane Mills provides Greystone with exposure to the agricultural sector, which is seen as a key economic growth area for Eswatini. The agriculture potential and its twin sectors of food and agribusinesses is immense and, if effectively harnessed, will be key drivers of Eswatini and Africa's economic development and global competitiveness.
Lojaf
In 2016, Greystone invested in Lojaf, which operates in the retail sector in Eswatini. The company was formed to acquire four Pick n Pay franchise stores in the Kingdom of Eswatini. Lojaf has grown from strength to strength and, through acquisitions as well as opening new stores, currently owns and operates all the Pick n Pay stores in Eswatini. Lojaf strives to supply high-quality, affordable food for all customers, while providing significant employment and economic opportunities across its value chain. Lojaf’s overall vision is to serve the Eswatini shoppers a little better every day. Practically, this means providing a world class shopping experience in terms of service, store look, feel, ambiance, uncompromised hygiene standards, as well as better availability of products that matter most every day at consistent stable prices.
Orchard Insurance
In 2011, Greystone invested in Orchard Insurance, a provider of long term insurance products in Eswatini. It was established in 2009, but only began providing insurance underwriting services from January 2011 after being issued with a licence by the Regulator. It began by providing credit life and funeral cover policies to the client base of the Select Group (a micro financing business) in Eswatini. Orchard has now expanded its product range to offering Group Life/Employee Benefits insurance products to its established client base. Orchard can underwrite the following lines of business:
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Credit life insurance
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Funeral insurance
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All life insurance products for individuals & Groups i.e. Group Life Assurance
Eswatini Royal Insurance Company
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In 2012, Greystone invested in ESRIC. ESRIC was established in 1973 by a King’s Order-in-Council in terms of founding legislation No. 32/1973. The objective of the Corporation is to “provide adequate and proper insurance business of all classes including both short and long term insurance, in accordance with the conditions appropriate in the normal and proper conduct of insurance business”.
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ESRIC has grown steadily to be a solid and reputable insurer that has succeeded in contributing to a stable domestic insurance environment. The Corporation provides both short term insurance and life cover to individuals, corporate customers and government organisations.
SBC
In 2011, Greystone invested in SBC, an investment holding company that focusses on retail financial services and real estate development and management. The group focusses primarily on the extension of retail unsecured, incremental housing microfinance, education and consumer finance loans, ranging from three to sixty months. The Group commenced operations in August 1999, with the opening of its first branch in Mbabane, Eswatini, followed by the establishment of subsequent operations. Today, the Group has operations in Eswatini, Lesotho, Kenya and Malawi.
General Africa Foods
General Africa Foods (Pty) Limited ("GAFE") is a holding company owning assets in both Eswatini and South Africa. These assets include 2 butcheries which cater to the low-to-middle LSM group, trading as ESDI, via General Africa Foods (Pty) Limited and ten (10) AfriPack Lifestyle Stores and one (1) Afripack Pet Store via Afri Pack (Pty) Limited and Afri Pack General SA (Pty) Limited.
General Africa Foods (Pty) Limited t/a ESDI – ESDI is a homegrown standalone butchery, offering high quality protein at affordable prices with a specific target of catering and serving the mass market. Each store offers a wide variety of fresh and frozen meat products (including similar meat offerings to mainstream supermarkets as well as a wide variety of traditional protein products) alongside the sale of essential grocery items. The core value proposition of the brand is quality, convenience, value and affordability.
Afri Pack (Pty) Limited and Afri Pack General SA (Pty) Ltd, together own and operate ten (10) general merchandise stores offering quality products at affordable prices under the AfriPack Lifestyle brand.